Wendy’s: Feast of Legends
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Wendy’s launched a 97-page RPG called Feast of Legends: Rise From the Deep Freeze.
Released as both a digital PDF and limited edition hard copy at New York Comic Con, the D&D game turned Wendy’s fresh, never frozen beef message into an immersive role-playing experience. Players joined food based orders, defended Freshtovia from the evil Ice Clown, and received power boosts for eating actual Wendy’s food items.
Case Study
PW: fantasybakedpotato
Game release trailer
Hard cover book, poster, stickers, custom dice
