Oculus VR: Resident Evil 4 Launch Campaign

Working with The Oculus team at Facebook Reality Labs, VMLY&R aimed to create a launch campaign for the release of Re4 on Oculus. Re4 has an avid fan base, so our idea was to show the decade of iterations of Re4 in anticipation of it’s first time launch into virtual reality. We worked with FRL, Oculus, & Capcom to develop this launch trailer and a series of animated ‘how-to’ videos for new Oculus users.

Production: Transistor Studios
Agency: VMLY&R